04 · Production · Mash Global

In-house producers,
regional crew.

Film, photography, live action, motion. We keep producers, editors and colourists on staff, and we know every reliable crew from Beirut to Jeddah. Nothing outsourced to strangers.

22 In-house producers, editors, colourists
140+ Shoots delivered since 2022
11 Regional crews on retainer
99% On-budget, on-schedule, last 24 months
Why we are built for this

Three reasons clients keep us on retainer.

01 · One team, full stack

Producers to post, in-house

Producers, DPs, editors and colourists are on payroll. Our shoots look cohesive because they are.

02 · Regional relationships

Crew we actually know

Beirut, Cairo, Riyadh, Amman, Dubai, Doha. When a shoot moves cities, we do not scramble for a fixer — we call someone we have worked with.

03 · Edit-room thinking

Posted with the story in mind

We cut on set. Post starts before wrap — which is why our films land on brief and on brand.

How engagements run

A five-step cadence,
tightened every quarter.

The rhythm is the same whether we are on a six-week sprint or a three-year retainer. Pre-empt, do not react.

Step 01
Pre-pro
Budget, boards, locations, talent, permits and pre-vis.
2–3 wks
Step 02
Shoot
On the floor with our team and regional crew leads.
1–2 wks
Step 03
Edit
Rough cut within a week of wrap; review rhythm weekly.
2–4 wks
Step 04
Finish
Grade, sound design, VFX, delivery in every spec needed.
1 wk
Step 05
Localise
Arabic, English, Urdu, Hindi — edit, type, voiceover.
1 wk
What you actually get

Scope we have priced and shipped.

01

Film & photography

Brand films, product, docu-style, performance cutdowns.

02

Motion & post

2D, 3D, cel — all built to scale across platforms.

03

Live action events

Announcements, activations, broadcast wraparound.

04

Editorial & colour

Avid and Resolve rooms in-house.

05

Sound design

Foley, mix, original score partnerships.

06

Localisation & adaptation

One shoot, twenty cuts, six languages.

Nation brand · 2024

Welcome the world.

A 90-second nation-brand film and 14 cutdowns, delivered in 11 languages, 8 weeks before the whistle. 3.2B impressions across paid and earned.

Read the case study
3.2BImpressions, paid + earned
14Cutdowns from one shoot
11Language versions
8 wksBrief to broadcast
The bench

Who is on the brief.

DM
Dalia Mrad
Head of Production
22 in-house craft
TK
Tamer Khoury
Head of Post
Edit & finishing
FS
Fadi Sarhan
Director of Photography
Principal DP
RB
Reem Bakkar
Head of Colour
Grade lead
Frequently asked

Questions clients ask us at kickoff.

Can you handle a full production without an agency brief?
Yes — about 20% of our work comes direct from brands. We slot in between their in-house creative and delivery.
Do you own your own kit?
Edit, colour, sound, VFX — yes. Camera bodies and lenses we rent per-project for the right tool for the job.
How many revisions are included?
Three rounds on edit, two on grade, two on sound. Beyond that we scope transparently per change.
Can you shoot outside the Gulf?
Regularly. We have produced in 14 countries in the last 18 months.
Start here

A brief in mind?
Let us scope production.

Tell us what you are working on. We will reply within 48 hours with a scope, a team and a timeline.

Start a project