Projects · 2022 — 2026

Selected projects,
unselected egos.

A scrollable archive of campaigns, launches and long-haul retainers. Filter by what matters. Every number is real and independently verifiable.

2024
Visit Qatar

A World Cup Encore

One year on, a retrospective film that turned nostalgia into new visitor numbers. Six-market rollout, one shoot window.

FilmOOHSocial
+318% reach·6 markets
2025
Ooredoo

The Fuse Collective

An always-on creator program with 24 regional voices. We built the matchmaking engine, wrote the briefs, handled the comms.

InfluencerProductionTech
24 creators·12M views
2025
QNB

Banking, Unboxed

Launch of a new-to-market digital product. Strategy, identity extension, paid rollout and a three-week sprint to beta.

BrandTechMedia
+42% signups·3 weeks
2026
Lusail Season

A City Wakes Up

An 8-week tourism push across retail, hospitality and nightlife. Integrated plan, always-on measurement loop.

StrategyMediaEvents
+1.2M footfall·8 weeks
2024
Qatar Airways

Window Seat Stories

A docu-series following crew members through a single round-trip. Cinema-grade production, social-native cuts.

FilmSocial
9 episodes·45M views
2024
Msheireb

The Old, The New

Rebrand of a smart-city district with a heritage story. New wayfinding, voice, and a 42-page guidelines book.

BrandStrategy
1 district·12 touchpoints
2023
beIN Sports

Derby Week

A rolling social war-room during derby fixtures across four leagues. Near-real-time creators, live trims, zero sleep.

SocialMedia
4 leagues·8.4M engagements
2023
Qatar Museums

Night at the Museum

A 60-second anthem film and companion AR filter for the autumn exhibition season. One of our favourite edits.

ProductionBrand
60s anthem·+200K uses
2022
QIB

Move Your Money

A performance-led switch campaign with a dynamic creative engine. Every audience saw a version made for them.

MediaStrategy
17 variants·-38% CPA
2024
Aspire Zone

Kids Who Run

A community-first social program for a youth running club. Long-tail creator partnerships, parent-led storytelling.

SocialInfluence
210 creators·18 schools
2023
Katara

A House Of Arts

Rebrand of a cultural village. New logo, wayfinding, typography, and a flexible shape system for seasonal programming.

Brand
1 rebrand·8 sub-programs
2022
Qatar Tourism

The Welcome Reel

Our first big job as Mash. A 90-second arrival film and its 28 cutdowns that ran across the airport and in-flight.

ProductionMedia
90s film·28 edits