03 · Social Influence · Mash Global

210 creators,
matched to brief.

Our creator network is vetted, briefed and measured in-house. We treat influence as a planning discipline — not a line item someone else handles. Real matchmaking, real contracts, real measurement.

210 Vetted creators in the MaSH network
48h Median creator match-to-brief turnaround
94% Brief-complete rate, Q1 2026
3.2× Avg engagement vs. platform benchmarks
Why we are built for this

Three reasons clients keep us on retainer.

01 · Matched, not scraped

In-house creator network

We know the 210 people on our list personally. Every brief is matched by a human strategist, not a lookalike algorithm.

02 · Real measurement

Earned outcomes, not vanity

We track brief completion, brand-lift, and crucially negative signal. Reports land weekly, not quarterly.

03 · Always-on or activation

Campaign to community

From a one-week launch push to a year-long ambassador program — same team, same rigour, different shape.

How engagements run

A five-step cadence,
tightened every quarter.

The rhythm is the same whether we are on a six-week sprint or a three-year retainer. Pre-empt, do not react.

Step 01
Brief
Strategic read on audience, platform fit and cultural moment.
1 wk
Step 02
Match
Creator shortlist with rationale, rates and usage cleared.
1 wk
Step 03
Brief-out
Creator-facing briefs that leave room for their voice.
1 wk
Step 04
Produce
Shoots, check-ins, edits and platform-native finishing.
2–4 wks
Step 05
Measure
Weekly reports; brand-lift studies on anchor campaigns.
Ongoing
What you actually get

Scope we have priced and shipped.

01

Creator strategy & matchmaking

From brief to 10 shortlisted voices with real rationale.

02

Always-on programs

Retained creator rotas with content calendars and brand guardrails.

03

Campaign activations

One-and-done bursts with measurement baked in.

04

Community management

DMs, comments, crisis tone — in-market, in-language, in-hours.

05

Earned media & PR

Regional press, talent bookings, event amplification.

06

Measurement & reporting

Weekly dashboards, brand-lift, share-of-voice, sentiment.

Telco · 2025

The Fuse Collective.

24 creators, six weeks, one platform launch. Ooredoo’s Fuse Collective outgrew its launch KPIs in 30 days and is now in market three.

Read the case study
12MOrganic views
210%Of launch KPI hit
6Markets live today
0Reshoots required
The bench

Who is on the brief.

HA
Hind Al-Mulla
Head of Influence
Leads all creator work
JT
Jana Tarek
Director, Matchmaking
210-creator roster
BR
Basil Rifai
Director, Measurement
Weekly reporting
LN
Layla Nassr
Community Lead
24/6 response window
Frequently asked

Questions clients ask us at kickoff.

Can we choose our own creators?
Yes, we will build your shortlist around your must-haves — but we will also push back if the fit is off. That is what you are paying us for.
Do you disclose paid partnerships correctly?
Always. Platform-appropriate disclosure is non-negotiable in every contract.
What is the minimum engagement?
A four-week activation for campaigns; a three-month commitment for always-on programs.
Is the network exclusive to Mash?
It is not exclusive, but our roster includes 40+ creators we have placed first-look contracts with.
Start here

A brief in mind?
Let us scope social influence.

Tell us what you are working on. We will reply within 48 hours with a scope, a team and a timeline.

Start a project