05 · Media & Digital · Mash Global

The trade desk
is ours.

Planning, buying, performance — with transparent reporting down to the fils. We run the trade desk ourselves. When something underperforms, you see it the moment we do.

$48M Managed media spend, TTM
100% Fee transparency, every line, every invoice
2.8× Avg. campaign ROAS uplift, retained clients
14 Markets activated across MENA & MEA
Why we are built for this

Three reasons clients keep us on retainer.

01 · Own trade desk

In-house programmatic

Not a rebadged holdco desk. We bid, we optimise, we log in ourselves — and we show you the screen.

02 · Transparent by default

Every fil accounted for

Working vs. non-working, platform fees, data costs. The report is the same one we use internally.

03 · Creative-aware media

Performance that lifts brand

We optimise towards the creative idea, not away from it. Performance media that builds the brand, not burns it.

How engagements run

A five-step cadence,
tightened every quarter.

The rhythm is the same whether we are on a six-week sprint or a three-year retainer. Pre-empt, do not react.

Step 01
Audit
What is running, at what cost, with what attribution model.
1 wk
Step 02
Plan
Channels, audiences, spend shape and measurement design.
1–2 wks
Step 03
Activate
Campaigns built, creative versioned, trackers live.
1 wk
Step 04
Optimise
Daily bids, weekly creative rotation, monthly reads.
Ongoing
Step 05
Prove
Brand-lift, MMM, incrementality tests — quarterly.
Quarterly
What you actually get

Scope we have priced and shipped.

01

Media planning

Channel mix, spend shape, pacing — built on your commercial calendar.

02

Programmatic & paid social

Meta, TikTok, YouTube, Snap, DV360 and local DSPs.

03

SEO & performance

Technical, content and link strategy — owned end to end.

04

Dynamic creative optimisation

Thousands of variants tested without thousands of briefs.

05

Attribution & measurement

MMM, MTA and lift studies — matched to your data maturity.

06

CRM & lifecycle

Onboarding, retention and win-back flows.

Banking · 2025

QNB · Signup unlock.

A three-month repositioning launch with an always-on performance backbone. +42% app signups, −18% CAC, all on transparent fees.

Read the case study
+42%App signups, Y1
−18%CAC vs. benchmark
2.6×ROAS, paid social
6Markets activated
The bench

Who is on the brief.

MZ
Mazen Zaydan
Head of Media
Trade desk owner
NR
Nour Raheb
Director, Programmatic
DV360 & local DSPs
AS
Ali Seif
Director, Performance
Paid social & search
DF
Dina Farah
Head of Measurement
MMM & lift studies
Frequently asked

Questions clients ask us at kickoff.

What does transparent fees actually mean?
Every line — working media, agency fee, platform fee, data cost — itemised on every invoice. You see the same dashboard we do.
Do you take kickbacks or rebates?
No. We pass 100% of any platform rebate back to the client. It is in every contract.
Can you audit our existing media contracts?
Yes. We often start engagements with a fee and performance audit before taking anything over.
What is the minimum spend?
We work with budgets from $60K/month upward. Below that, we will point you to better-fit partners.
Start here

A brief in mind?
Let us scope media & digital.

Tell us what you are working on. We will reply within 48 hours with a scope, a team and a timeline.

Start a project